• 19-20 мая
  • Санкт-Петербург, пл. Победы, 1

Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Originally from Minsk, Belarus, he studied computer science and mathematics in Germany where he has discovered his passion for typography, writing and design. After working as a freelancing designer and developer for 6 years, he co-founded Smashing Magazine, one of the largest online magazines dedicated to Web design and development. Vitaly is writer, co-author and editor of both Smashing Books. He is now working as the editor-in-chief of Smashing Magazine in the lovely city of Germany, Freiburg.

In this talk, Vitaly will be covering a few design patterns to increase conversion by improving clarity and consistency of the eCommerce experience and sparkling a little bit of delight here and there. You’ll walk away with hands-on tips and techniques for crafting better eCommerce experience right away.