• 19-20 мая
  • Санкт-Петербург, пл. Победы, 1
EN / День 2 / 12:00 / Зал2

Комментарий Программного комитета:

Виталий - человек, который рассказывает просто о важном. Соучередитель Smashing Magazine, обладает большой экспертизой в глобальных вещах фронтенд разработки, UX, дизайна.

When designing eCommerce experiences, we tend to prioritize what we want to say rather than how it's actually said. It's not easy because there are literally hundreds of things that can go wrong: from selecting a product, to adding an item to the cart, to getting that final confirmation email, to actually receiving the purchased item. Every step along the way has to be meticulously designed with an eye for error and potential misunderstandings. It affects interaction with filters as much as displaying shipping options or sending a shopping cart abandonment email.

In this talk, Vitaly will be covering a few design patterns to increase conversion by improving clarity and consistency of the eCommerce experience and sparkling a little bit of delight here and there. You’ll walk away with hands-on tips and techniques for crafting better eCommerce experience right away.

Виталий Фридман
Виталий Фридман

Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Originally from Minsk, Belarus, he studied computer science and mathematics in Germany where he has discovered his passion for typography, writing and design. After working as a freelancing designer and developer for 6 years, he co-founded Smashing Magazine, one of the largest online magazines dedicated to Web design and development. Vitaly is writer, co-author and editor of both Smashing Books. He is now working as the editor-in-chief of Smashing Magazine in the lovely city of Germany, Freiburg.